Building brand systems through an operational, ethical & environmentally conscious lens.
The way we operate in our jobs is inevitably changing with the world around us. We’re on our journey to partner with driven executives, founders & teams who are socially conscious and contributing to a more equitable future.
We facilitate and build design systems and operational solutions that are future proof, modular and scaleable, utilizing mindset & technology that challenge our traditional assumptions about the world.
We provide you with the bespoke tools, infrastructure & support to cultivate advancement for the individual, the collective, and the extraordinary.
Tension
How are business & teams capitalizing on the shift that technology is bringing, how are they creating pro-active, value based plans? Are they aware of their carbon footprint?
Treatment
We research and analyze tech stacks and methodologies as they relate to environmental impacts. We provide you with a roadmap for tech adoption and long term support systems.
Tension
Hyper-personalization and brand proliferation have reached a peak. AI is can be a threat to a brand’s integrity, if not contained. Brand systems are costly, built rigid, broken with resource turnover and being measured with consistency vs long-term business ROI.
Treatment
We look at design through the lens of operations, introduce lean methodologies and design purpose driven Identities that allow for innovation and systematic output.
Tension
The way all business are operating is shifting. Many organizations are trying to figure out the right implementations of AI into their work-streams. Are your systems being built with hyper-growth in mind? Short term socioeconomic impacts are already surfacing….
Treatment
We build operational infrastructures with the following in mind: Leadership principles, Brand Values, Policies & guardrails, Transparency, Impartiality. Reliability. Systemic Ethical Standards – built with smart design.
As a Managing Director / Executive Producer / Operations Lead, Andrea has spent the last 15 years helping to shape design-led companies. For brands and teams of all shapes, sizes, and stages, Andrea has had a transformative impact, using her multidimensional experience to establish new processes and structures – not simply replicate them (Apple, Saatchi & Saatchi, Netflix, Elephant) Her work has served to energize teams, accelerate creative production, and increase revenue for mission-driven companies and brands.
Her early hands-on experience in design, and a ceaseless curiosity (including becoming MIT-certified in the design and building of AI products and services- 2021) have led her to push beyond the typical parameters of executive operations roles. She deeply understands the creative process and mindset, helping her establish new standards for roles within organizations she works for. Whether as a founding member of a new studio or for a leading blue-chip company, Andrea is looked at as a facilitator of business innovation.
Now a New Yorker, she hails from the Midwest, via Santa Barbara and Los Angeles, perhaps explaining her approach: both decisive and strategic, as well as human, empathic, and encouraging.
